Saturday, September 26th, 2009 at
11:44 pm
I’ve owned a business or two in my day. Some I’ve mastered and some I’ve been the absolute worst operater on the globe.
Throughout my successes and failers I’ve learned a couple of things about business.
1- Pick up the phone when ever possible.
2- Communicate with your customers.
I talked with Apple and AT&T yesterday, a call that I had to make both times about this whole MMS mess and I learned a couple of things.
AT&T’s “flawless” launch wasn’t so flawless. From the mouth of their own people, AT&T said that the 3G network failed 20 minutes after they launch their MMS last Friday. Customers with 3GS phones had MMS delays but not a total crash like the 3G owners.
AT&T decided not to tell those effected, they hoped they could resolve the problem before guys like me could make it global.
I’m not pissed that it failed, to be honest, I expected some sort of problem. What I’m pissed about is the lack of communication about what was going on. I was then left playing mind games with myself about whether or not I even signed up for unlimited texting or did I fail to pay my $145.00 per phone bill.
I know for a fact that if you will communicate with your customers they won’t leave you because you talked with them. In actuality, they will be more loyal because business communication is so rare.
You have to be honest though. You can’t say some items on back order when it isn’t.
Try a test, try picking up the phone whenever possible and communicating honestly with your customers, you’ll be suprised what happens.
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