I guess I wrote this Jerry Maguire esq.
Have you ever had a moment when you realized “that was a stupid thing to do?” This was one of those moments. For fun I Googled Real Estate Guru; the number was huge. I saw the name of a guy that I knew who claimed to be a “Guru” but when I met him he had only bought his own home.
My introduction to the GURU world started when I bought a Discounted Note Course in the fall of 1993. I later found out that my mentor was giving me advice from a book and not from his personal experience. I paid $15,000 for a guy to “coach me from a book,” how friggin disappointing is that. I eventually learned the real estate business from books, tapes, trial and error but I got it. Nothing is perfect; even now some of my deals are shit but that’s part of the game.
I was asked by a friend of mine to help build the Carleton Sheets coaching company in 1995. Why would a guy who is so successful in Real Estate want to get into the coaching and mentoring business? MONEY. The speech is always that they want to give back but the bottom line is money.
I started teaching seminars for three (3) reasons and none of them centered on giving back. I taught seminars for 1- money 2- network and 3- deals. It is my opinion that anyone who “claims” to teach real estate investing to give back isn’t honest with himself / herself and here is the reason why.
If I buy a POS (that’s Piece Of S#&*) house and I tear it down to the frame and then rehab it back to inhabitable; that process can take some where between 60 and 180 days. The profit on that is $12,000 to $24,000. That’s a pretty good part time job if you can hit that mark every time. 2008 and 2009 has been a tough year for anyone in real estate. The Guru looks around for an income stabilizer. “If I can put 30 people in a hotel conference room and charge them $2,995 a head for three days of teaching and then sell them software and mentoring for another $2,995 to $25,000 as additional tools you will need to be successful.” Not only did I make a lot of money for the “GURU and myself but I became the son of Satan in the process, why? I knew that less than 5 percent of the “COACHES / MENTORS” knew what they were talking about or have invested in real estate. Now if you ask some of my speaking colleges they will tell you “these people are seminar junkies who get their high from attending trainings.” I think these are well-trained seminar attendees who have been taught that they will never be successful until they buy all of the guru’s courses and tapes. They’re chasing a rainbow they’ll never catch because the guru will come up with something new time and time again.
Lets be honest you can only wholesale a deal some many ways. You can only buy tax deeds some many ways or apartments or single-family homes. If there are 1,420,000 guru listings on Google are there really that many ways to invest in real estate? Yet most of these knuckleheads couldn’t put a deal together to save their life. They couldn’t tell you what a subordination agreement was or how to hypothecate an asset. Even fewer can figure out the net present value of a future cash flow. Most Gurus can’t even use a financial calculator.
“I don’t have the time for an HP10B, 12C, 17B or 19BII; I just use the “software that you should invest in and you’ll own it for $2,995 and $49.00 a month.
The guru has done their math and knows that if an ebook sells for $97.00 and they get 300,000 people to buy it, that’s a lot of money. Why would they ever want to buy another building?
No, I’m not a GURU, A Guru is an innovator, a pioneer, someone who develops something new. I’m a COACH. I can take the information that you want to learn and I Coach you. I help you learn the content then you get to go out and apply the content (information), I hold you accountable and I keep you motivated. Coaching is about doing. It’s not about buying the next course, seminar, bootcamp or book and tape series.
You can go to the library and learn how to invest in real estate. The grandfather of most things in creative real estate is Ad Kessler. Most everything else is a hash and re-hash of his techniques.
Am I doing this to sell my own stuff? No, most of my stuff isn’t for sale anymore. I have 20 years of real estate investing experience, I’ve made some great deals and some not so great deals, I’ve over leveraged myself and I’ve paid cash for properties. I have all this stuff in my head and I don’t know what I want to do with it from a teaching perspective. What I do know is that the mentor you paid $25,000 for, they probably have as much experience as that mouse next to your screen.
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