If you missed yesterday’s post you need to start here or your going to be lost (Click Here)
Yesterday I called out John Reese (Click Here) for deleting his entire twitter following and “starting over” as he put it. Not only did he respond through twitter but he wrote me a “kick in the gut” comment to my post. Hang on for a second because we’re going to come back to what is now known in my camp as the “Reese Roundhouse” in just a second.
Ok, lets remove my emotion and look at Twitter logically. Twitter was designed to “conversate with others.” The problem is only a few of the so called Guru’s do. Lets start with just three that don’t; Frank Kern, Mike Filsaime and Shoemoney. Lets look at three who have “conversated” with @ reply’s


In May I was teasing John Chow about he being part of the secret elite that controled the internet. In June I welcomed CoachDeb to the world of MacBook and yesterday I got the “Reese Roundhouse”TM.
The best part of the “Reese Roundhouse” was how he applied it. I wanted to be mad at the dude but I couldn’t for two reasons. 1- he was right and 2- he was charming and right. As a matter of fact I enjoyed the beat down so much I think everyone needs to read it except for the “go gators” comment at the end.
Michael,
First of all, no one is ignoring you or I wouldn’t be posting this. I’m posting this because you sent me an “@” message on Twitter – the beginning of a conversation. This is exactly what Twitter was meant for. It wasn’t meant for every user to follow every other user or even just ‘thousands’ of them. If you follow too many people your stream becomes flooded and there’s no way to keep up with ANYONE. It’s just too many posts. Beyond a few hundred people Twitter becomes just NOISE. It’s impossible to keep up.
I have over 100,000 customers from around the world. If I follow one, based on the example that you gave since you bought my course (which btw I sincerely appreciate your business) then it’s only fair that I follow everyone that bought products from me. Again, resulting in me following so many people that I in essence end up FOLLOWING NO ONE because I can’t keep up with all the posts.
As far as me following you in the beginning so you’d buy one of my products, that wasn’t the case at all. In fact, when I got started on Twitter I contacted my existing customers and asked them to follow me and I’d auto-follow back (before I realized the pitfalls of doing that.) So it was never about following others with the false pretense of just getting them to buy something from me. Heck, I barely use Twitter as a promotional vehicle anyway. 99% of my tweets about my daily life and have nothing to do with business.
As I stated before, you don’t need someone to follow you to build a relationship with them on Twitter. That’s the beauty of Twitter. You can post an “@” message publicly and that person will see it in their replies. Many of the people I now follow are just friends – it has nothing to do with business. I certainly follow some other marketers that I *do* do business with, but many others are just friends.
As far as your experience so far with your efforts online, i.e. spending $5K on Adwords without a sale, all I can say is that you either have the wrong product and market match or your landing page is not converting. I would assume it’s the wrong product or at least how you positioned it for the keywords that you targeted. If you’re selling RE information (and it looks like you are) then I would suggest you do some competitive research and find out where your competitors are advertising. What keywords are they running AdWords ads for? What do their ads say? What does their landing page say? What are they actually selling? How are they selling it? What copy are they using? What funnel or business model do they appear to be using? Then simply EMULATE what they are doing.
I’m sorry that you took it personally that I unfollowed you. That was definitely not my intention. I had no choice because it was either unfollow everyone and just start over following a few friends (while at the same time having conversations with people that “@” messaged me) or it was stop using Twitter all together.
And one more thing…
GO GATORS! 
~John~
Can you argue with that? I couldn’t. I went back to every @ comment I sent the guy and he has always replied.
Lesson learned. Now it’s time to sit back, enjoy a bit of feet up time, iTunes and catch the inside of my eyelids, so I thought.
Along comes Deborah Micek (@CoachDeb) CLICK HERE I have been following her tweets for a while, i enjoy them so much I send them to my iphone. She and I have one thing in common; we change human behavior.
Along time ago a few of my friends and I sat down to draw up what we believe to be the best distance learning model. Meaning, we could take anyone in the world and from a distance we could teach a concept and change their behaviors. This is what we came up with.
Knowledge
Application
Accountability
Motivation
Time
This was our “coaching model”. I have used this for years on my clients and customers and it really works. Give your client or student some knowledge. Let them go out and apply (application) the knowledge, keep them motivated because we know that it’s almost impossible for a person to succeed on their own. Hold the student accountable to the plan and goals that they have created and over time, their behavior would change and they would be successful.
If John Reese was the Roundhouse then Coach Deb was the Uppercut. She blasts me with my own coaching model and probably didn’t even know it. Her comment is a reminder of why we continue and learn instead of pout and fold.
Michael,
May I challenge you in re: to one thing that caught my attention as though you put it in bold?
You mentioned, “Lets face it after going down $5K on adwords without a sale and another few grand in training; i’m entitled to be a little bitter.”
Are you entitled to be a little bitter?
If you hold on to that belief – that will lead you down the wrong path.
I can practically Guarantee you, that Every one of the successful internet marketers that you refer to as being “ring leaders” or the “select few” ALSO failed as much (if not MORE) than they succeeded. But they ultimately cashed in BIG – because of nothing else other than this ONE thing….
They PERSISTED.
Despite the failures (aka: “learning lessons”) they kept going forward.
Also – no one really “selected” them other than – the people who bought their products/services because they did lay down the foundation and learn from their own mistakes (trial and error) and reduced the learning curve for the rest of us.
I share that because mindset is 80% of what drives the very successful business owner. And it begins here. No one is entitled in business ownership. That’s the risk we all face. It ain’t fun – and it ain’t pretty – it’s just the facts.
So – I ask you again…
Are you entitled to be a little bitter?
orrrr…
Are you entitled to be a little bit Better with each step of the way?
@CoachDeb
Here’s how it’s applied
1- you’ve learned some things with adwords (knowledge)
2- Adwords with no sales (applicaiton)
3- The successful persisted…80% of what drives the very successful (motivation)
4- orrrr…Are you entitled to be a little bit Better with each step of the way? (Accountability or Recommit To The Plan)
5- TIME – its alwasy there
Brilliant
I’m calling out everyone who claims to be a Guru or who has had Guru bestowed upon them. May you all follow suit and “conversate” when @’ed through Twitter. In the mean time go buy John and Coach Deb’s stuff.
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Now go out there and start talking about me!