This is a follow up to yesterday’s discussion on “who controls the internet”.
Did you get your emails today? You know the one’s talking about the big launch? I can’t tell which launch because that would make me a contributor.
Yesterday morning my email starts to go nuts from that “small group” of Internet marketers talking about this next big thing. I read my JohnchowDotCom and he’s talking about it. I read my Showmoney and he’s talking about it.
I now have a clear understanding, I have snatch the pebble and I am no longer grasshopper and here is why.
It all became clear because of a book called “Tipping Point”! For those of you that haven’t heard about Tipping Point; it’s a discussion about an idea, trend or social behavior crossing a threshold (tips) and spreads like wildfire.
Twitter – fits the definition of a tipping point. The twitter universe grew by word of mouth and the rest is history.
Malcom Gladwell wrote “Tipping Point.” Gladwell talks about two groups of people, Mavens and Connectors.
• Mavens – are people who know a lot of things. They are the sources we turn to for facts and figures. I simple call them the people who know a lot of stuff.
• Connectors – These are people who know a lot of other people. Connectors have the credibility, experience, “proof” and when they talk other people listen.
If you blog, have a membership site, write an article; lets just say if your trying to capture your corner of the world wide web, the goal is to become a connector. When everyone knows you or has heard about you and is talking about you, that’s when you have the power to blog for cash, launch a new membership site, sell a course and the world will buy it.
Am I jealous of this “small group” who controls the Internet?
ABSO-FREAKIN-LOOTLY.
We all want to be in that “group”. This is why we keep buying their stuff, because we know their latest and greatest will get us more recognition, create more connections, which allows us in some cases to write our own checks.
Now in case you forgot, my name is Michael Acord, now get out there and start talking about me. Here’s a better idea, leave me a comment, subscribe to my RSS channel and then start talking about me.

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